Data Identification And Collection

In this assignment you will use the skills learned from the lectures on Google Searching, Google Analytics, and Google Adwords, and Google Forms to do data identification and collection. Place all answers and screenshots in a Google Document. The steps below will tell you what to put in the assignment document. Put the question number from the assignment leading all entries in the assignment document.

Part 1: Google Search

Use Google's Advanced Search Page to find data and sources relevant to your project topic on exploring the impact of a computing innovation. Use at least two of the advanced criteria for each search. The yielded advanced search string will appear in the search box on the results page.

Place in your assignment document the URL of the result you picked, AND the Google search string yielded from the advanced search (copied from the search box and pasted into your document) and a screenshot showing the search string and results page (show at least the first 3 results) - do this for each of the 6 searches described below:

Perform 3 individual searches to find 3 different sources to use for your project research.
1. One wikipedia article.
2. One scholarly article.
3. One news article.
At least two of the sources must be published after the last academic year ended.

Perform 3 individual searches to find 3 relevant data items to use for your project website.
1. A graph or chart analyzing data.
2. A video.
3. An image.

Here are some Advanced Search Tips that may be useful for this step of the assignment.

Part 2: Google Analytics

Before completing this step of the assignment you must create a gmail account. If you already have a gmail account you may use your existing account.

Follow these instructions to add Google Analytics to the web page that you created in a previous assignment.

Place in your assignment document:

A screenshot of the Google Analytics dashboard showing that there was at least 1 visitor (using the Real-Time feature).
The URL of your web page
In a paragraph, explain how a Google Analytics report may be useful to a person or a company. What kind of information could the person/company get from the report?

Part 3: Data Driven Decision Making (using Google Analytics)

For this question, you will be using this sample Google Analytics report (PDF).

Watch the videos in this weeks lesson to help answer the questions below. In addition to watching the videos, you are encouraged to perform web searches to help answer the questions, just be sure to use your own words to demonstrate understanding - do not copy and paste.

Google Analytics is designed to support data-driven decision making, which is an important part of computational thinking. In your answer document, in your own words, describe computational thinking and also describe data-driven decision making.
Audience:
1. Discuss how the company could use the location data gathered from the report to affect the design of its website. Provide an example.
Content Tracking:
1. In the sample report, what percentage of the page visits went to:
  1. The main page (called index.php)
  2. The photos page
  3. The students page
  4. The events page
  5. The alumni page
2. Discuss how the company could use content tracking data to affect the design of its website. Provide an example.
Traffic Sources:
1. List the search traffic keyword values from the sample report.
2. Discuss how the company could use the search traffic keyword data to affect the design of its website. Provide an example.

Part 4: Google Adwords

Follow these instructions to create a Google AdWords campaign for your project website topic.

Place in your assignment document:

A screenshot of your Google AdWords campaign showing your daily budget and keywords.
A screenshot of your Google AdWords campaign showing your bid and your text ad.
In a few sentences, explain how running a Google AdWords campaign might be useful to a company.
In a few sentences, explain what a CPC is in relation to Google AdWords.

Part 5: Google Forms Survey

Use Google Forms to take a survey of at least 10 people, asking about the impact of computing as it relates to your project topic. The survey must include one multiple choice question. For example, if my topic is "smartphones", I might ask "Do you believe that smartphones overall have had a beneficial impact on society? (Yes/No/Maybe)

Follow this tutorial on how to Create a form from your Drive.
- Give the Form a Title.
- Enter a "Question Title" - this should be your question text.
- Enter some "Help Text" - this will provide background on your topic for people who may be unfamiliar with it. For example, if your topic is "Crowdsourceing", you may have to define what that is so that people can take your survey..
- Enter your multiple choice options.
Send the form to at least 10 people (be sure to collect at least 10 responses).
You will collect and analyze the results in the next assignment.

Place in your assignment document:

The link to your Google Forms survey.